» Why people use Internet?
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Ruder Finn co-CEO Kathy Bloomgarden has said that “intent is the new demographic.” She continues,
“Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies. Just being online is not enough to leverage digital channels to drive business imperatives. Audiences must be targeted based upon their intent.”
http://www.rfistudios.com/blogs/left-brain/2009/07/intent-is-the-new-demographic.html
